Product Marketing Content Specialist
Are you a talented writer, a strategic thinker, an idea factory, and execution-focused? Come join the growing team at Refined.
At Refined, we’re on a mission to change the face of business software. Our product is a site-builder that turns Atlassian Confluence, Jira and Jira Service Management into themed, easy-to-use sites like intranets, service desks, issue trackers, knowledge bases and more. We’re deployed at leading companies like Apple, Spotify, Sony Music Entertainment, Airbnb, and PayPal—plus 5,000 others around the world.
We’re hiring a product marketing content specialist to join our growing team and help us drive our next phase of growth. You’ll play a critical role in our effort to expand our reach inside the Atlassian Ecosystem (where our apps are sold) by ideating, planning and executing a steady stream of engaging, highly discoverable product-focused content that drives traffic, brand awareness, and product evaluations.
The right candidate is a talented writer, a strategic thinker, an idea factory, and execution-focused. Once onboard, you’ll develop expertise in our product portfolio, our brand and market positioning, and the Atlassian Ecosystem so that you can confidently create content that showcases our products and the value they deliver for customers.
This is a phenomenal opportunity for a budding, ambitious product and/or content marketing professional to make a mark on a growing tech brand. You’ll be the fifth member of a tight-knit and collaborative marketing team and you’ll work cross-functionally with counterparts in Product, Partner, Customer Success and Design to:
- Plan, write and publish blogs, case studies, landing pages and other types of content at a consistent cadence on Refined.com, the Atlassian Community blog and elsewhere
- Own social media activity across Twitter, LinkedIn, Instagram and other channels
- Measure content performance and iterate/adapt/optimize accordingly
- Write marketing copy on an ad-hoc basis for events, campaigns, emails, sales decks, etc.
Qualifications & Skills
- 3-5+ years of experience writing and editing marketing and/or product marketing content, ideally at a B2B SaaS company managing or contributing to a blog (+ samples)
- English as mother tongue or equivalent writing skills
- A university degree in English, Marketing, Communications or similar
- Proven track record planning and executing high-quality content or copywriting for a B2B audience
- Ability to write engaging copy across a variety of channels including blog, website, email, social media, ad campaigns and more
- Ability & willingness to learn the ins and outs of our product line
- Working knowledge of SEO basics
- Strategic thinker with a knack for subtlety: you can translate higher-level marketing objectives and framing into engaging, accessible content that isn’t overly sales-y
- Ability to turn topic and content ideas into pitch-able opportunities to maximize reach, for example by partnering on them with Refined’s Atlassian Solutions Partner network, or by posting to Atlassian-owned channels
- Ability to adapt to and enforce Refined’s brand voice and style
Bonus if you have:
- Knowledge/familiarity with the Atlassian ecosystem and/or Confluence or Jira
- Experience recruiting and managing freelance writers
Why should you join us?
We have an amazing team and great clients, but all of this is possible because of a couple of values we have and share.
Flexibility: We believe work should fit into the rest of your life and not the other way around. We're flexible about where you work and when so that you have the freedom to take care of your personal life first.
Fun: We celebrate our successes. Every major product release gets a proper celebration replete with Champagne (only the good stuff) and other treats. Plus we host tons of other events (totally optional, we get it if those aren’t your thing) like quiz and game nights, ping pong tournaments, theme days, and more.
Inclusion: We have a track record of hiring and promoting the most qualified candidates, regardless of factors like nationality, race, gender, sexual orientation, or religion, which, if you ask us, have no bearing on one’s ability to do the job.
Growth: Our employees grow as we grow. We promote from within, and we’re committed to professional development so you leave us with more knowledge than you came with (but don’t leave us!). We grow day to day by taking risks and learning from our failures as much as we do our successes.
We are good corporate citizens. We’re incredibly proud of the gender balance in our tech team, not to mention our pledge to donate 1% of company profits to charities and nonprofits like Ol Pejeta Conservancy and Cool Earth.
Want to learn more about what it’s like to work with us? Visit our About Us page and see what our employees say about working at Refined.
And, of course, we have a suite of comprehensive benefits for all of our employees:
- Flextime and flexible working hours
- Generous policies for new parents
- Flexible remote work policy
- Competitive pay
- Competitive pension package (Sweden)
- 4000kr/400€ yearly in keep-fit activities
- 1 hour / week to be used for physical activities
- 2 hours / week for learning and access to over 17000 Udemy courses
- Annual physical
- Annual company-wide kickoff trip
- Macbook Pro
Interested?
If you can see yourself working with us, we’d love to know more about you.
Please apply to the position at https://career.refined.com. We will hire as soon as we find the right candidate. We will do three rounds of interviews, first a short introduction and then two meetings with the team. There will be a short writing assignment as well for candidates who advance to the later stages.
The salary range for this role is 36 000 - 39 000 SEK.
If you have any questions regarding this role, feel free reach out to philip@refined.com
Please note that we don't have the possibility to relocate you for this role.
About Refined
We started Refined in 2009 with a simple idea: Enterprise software doesn’t have to be boring. Since then, Refined has evolved from a handy theming tool into a full-fledged site builder, helping more than 5,000 companies worldwide transform their Atlassian Confluence and Jira instances into beautiful, branded sites users love. We credit our can-do mindset, collaborative culture and attention to thoughtful design for getting us this far, but there’s much to be done yet.
We hire ambitious, down-to-earth, solution-oriented people who thrive in collaborative settings. We think empathy and curiosity say as much about a candidate as university credentials, and we weigh ambition as high as we do talent. We believe that the best work happens when people put their heads together without ego or pretense to arrive at clever solutions, so we look for people who have a demonstrated history of getting stuff done in teams. Sound like you?
- Team
- Marketing
- Locations
- Malmö
- Remote status
- Hybrid Remote

Colleagues
Malmö
About Refined
Custom intranets, documentation sites, support desks and more—no code required.
Product Marketing Content Specialist
Are you a talented writer, a strategic thinker, an idea factory, and execution-focused? Come join the growing team at Refined.
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